A lead is anyone who expresses interest in your company's goods or services but may not be ready to buy yet.
This interest is represented as an exchange of information, such as providing a name and email address for a piece of content.
Don’t confuse leads with prospects. There’s a difference. A lead is a potential customer who must be qualified to become a prospect. (This means they’re a good fit for your business and may want to do business with you in the future.)
There are four different types of leads depending on their level of interest:
Marketing Qualified Lead (MQL): These leads have shown interest through marketing efforts like buy phone number list downloading a whitepaper, attending a webinar, or filling out a contact form. They're more likely to become customers than general contacts.
Sales Qualified Lead (SQL): These leads are vetted by the sales team and considered ready for direct sales engagement. They typically demonstrate a stronger intent to purchase and often match the characteristics of an ideal customer.
Product Qualified Lead (PQL): These leads have used a product, often through a free trial or freemium version. They show behaviors indicating readiness to convert to paying customers, such as frequent usage or engaging with premium features.
Service Qualified Lead: These leads express interest in a company's service offerings, often through initial consultations or requests for additional information.
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